Friday, September 17, 2010

Are You 3D Ready?

Avatar really did set the bar pretty high for the rest of us trying to develop new, cool things that consumers will buy into. 3D has officially taken over the world – as brands now offer their consumers a virtual experience of their products.

Wonderbra have gone big (Hhmmm) and turned one of their billboards into an interactive 3D delight for the average male. Complete with ladder to climb up and scope out for yourself, the buxom model has her ample bosom transformed into 3D emphasizing the fullness that the bra creates.

And Italian Vogue – a first in the magazine industry, put the gorgeous Miranda Kerr and her little Yorkie on their cover in full 3D, as well as its accompanying editorial. 

But on a more serious note – this kind of thing really scares the bejeebers out of me! Think about 3D TV ... when you fork out a ridiculous amount of money to buy yourself the latest in technological advances, did you know that you only get 2 pairs of 3D glasses with your purchase? So assuming you’re not a family of 2, what about the rest of the household members? Imagine the brawls over who gets to wear the goggles while everyone else has to watch some fuzzy red and green rendition of Grey’s Anatomy.

Although I’m sure you could buy more 3D glasses for the rest of the family – at an added expense to you – one of these days some foolish genius is going to come up with a type of contact lens that you can pop into your God-given eyeball that allows you to see all the 3D, in all its glory. And watch, if that’s not bad enough, they’re going to start insisting that newborn babies have 3D eye implants to prevent the hassle of buying 3D goggles in the future. Ah the future - a mother fucking scary thing.
(Bet they said that way back when electricity hadn't been invented.)

When was the last time the techno geeks went outside and actually smelt the roses? While they've been racing through the ages trying to be as futuristic as humanely possible, they’ve lost track of what’s really important. Like chocolate covered peanuts, and picnics with the family, and running marathons … not blogs!

Er, she says as she tweets about her blog update from her iPod touch while sipping on a Chai Tea Latte using the wireless network connection in the mall.

Don’t get me wrong, there’s a lot of technology out there that is really cool. It’s just the 3D TV thing that I’m petrified of. And in all honesty, I hope that I’m long gone before they bring about that contact lens thing. I like my eyeballs, just the way they are.

1 comment:

  1. That bra thingy is pretty darn clever. The contact lens....not so much!