We’re doing an agency cookbook. I think it's a novel idea. Each designer gets to play with their own designs, sculpting the visuals, photo styling and typing up their favourite foodie loves. Ultimately, the book is a concoction of different tastes and styles packaged in a neat and honest little book for our clients to peruse.
Being the agency wordsmith however, means I have to check all the copy.
Eish … all 148 pages of it.
So when it came time for me to write (and design) my own recipe – forgive me if I felt a little exhausted behind the eyes. It was fun though. And I’m pretty stoked with my honest approach. No photoshop filters here Mofos! MasterChef eat your heart out.
See what I did there..."eat" your heart out.